Worse, it’s being constantly misused. There is a company that keeps posting on Instagram about its flagship brand’s “iconic properties.” While the venerated brand could fairly be described as iconic, properties are just properties. “Excellent properties” yes, “iconic properties” wtf? My daughter showed me a YouTuber carrying on about the “iconic behavior” of people at a party. Behavior is cannot be iconic. It’s not synonymous with “cool.”

Thanks for pointing out the moronic use of iconic.