“Changing the name to ‘X” was just plain stupid.”

Only if you think of the name change from a product branding standpoint. It wasn’t changed to market the platform; it was changed to market Musk himself. Every single time we see the phrase “X, formerly known as Twitter” we’re reminded that Musk is the world’s richest asshole and can do whatever he wants: even recklessly rename a popular social media platform to something incredibly stupid.